Superstudio Maxi for a super Mixology trade show
Luca Pirola tells us about the new venue and new format for this big bar show coming up in Milan.
Mixology Experience is on May 8-9-10 2022 in Milan, at Superstudio Maxi, Viale Famagosta 73.
Photo courtesy of Mixology Experience
Luca, What is the "Mixology experience"? Is it different from theRUMday or from theGINday and your other events?
Mixology Experience is not an event that is different from something, but it is a totally new format that will take its real shape and consistency over the years in the international panorama of trade events. It is an event that will take into account both the professionalism of its visitors and the needs of the exhibiting brands and companies. There are many venues and fairs, it is how they are organized that makes the difference.
Is it the first edition?
It will be, even if in reality, as you can see from our social networks, the first edition should have taken place on 17/18 May 2020, then in 2021 we tried to launch it, always on the same dates, but the pandemic conditions did not guarantee us the necessary safety.
So here we are, three years later, respecting our calendar...
What can you tell us about the new Superstudio Maxi location?
Superstudio Maxi is a location of more than 10,000 square meters born from the restoration of a disused steel factory, one more reason to choose it given the classic Milanese cosmopolitan mood.
The main feature is its imposing open space, very modern, elegant and industrial, to which a multifunctional glass room is added, that dominates the pavilion from above, and outside a large area of about 3,000 square meters bordering the greenery of the La Spezia Park.
Superstudio Maxi is a totally sustainable and technologically advanced structure located right in front of the Famagosta metro stop, green line, the same line as the central station, it’s really easy to get there...
Photo courtesy of Mixology Experience
How many exhibitors will be in the Mixology Experience? How many thematic areas?
We will have more than 300 companies / brands with about 2000 labels, partly divided by categories in the various product areas.
What can we expect in this event (food, drinks, talks, etc.)
Tastings, seminars, talks, masterclasses, tastings, food trucks, 8 thematic bars, BarItalia, Mixology Week and much more, I hope that is enough for you!
Who are some top speakers? What types of seminars will there be?
Find everything on our website on the program button.
Photo courtesy of Mixology Experience
Will it be an annual event?
We have already set the dates for next year, with a series of news and important new activities,
What can you tell me about Mixology Week?
From Thursday 5 to Tuesday 10 May, we will "map" the city with the collaboration of about 100 different locations.
Aperitifs, dinners, tastings, food pairing, experiences and themed evenings distributed in a full calendar of unmissable events for our cocktail lover public audience and for the entire hospitality sector with itineraries and itineraries developed for the occasion in in line with the thematic areas of Mixology Experience.
Who is this fair open to?
The fairs are open to the public, back in 2009 we started a journey with our trade public that brought the new era of Mixology to Italy, inheriting the beautiful work done up to that moment by other previous events and organizations.
Over the years, together with the companies and thanks to the same operators in the sector, the audience of enthusiasts has also grown considerably, getting closer and closer to our events.
Photo courtesy of Mixology Experience
Why should people come to Mixology experience?
For employees to support our market that needs injections of trust, sharing and business moments to discuss.
For enthusiasts wanting to feel like they are a part of the beverage world--for three days that will become a point of reference for Europe.
Is there anything else you want to say about Mixology experience?
The Bartender.it group that organizes it next year will turn 15, an important milestone-- and for this anniversary it will want to invest a lot of energy in this format, we are sure that it will be helped by companies and the bar industry that need serious, professional and functional events.
See you May 8 - 9 - 10, you can't miss it!
You can catch Sharlafied at the show on May 10th.
